The human brain is constantly focused on two things: Survival + Conserving calories
The brain is continually categorizing information into buckets of what information is necessary and what information is disposable. When your messaging isn’t clear and concise, you are forcing the brain to tune you out. An experienced huntsman can make a complex survival decision in fractions of a second, but would he be able to make those same decisions about your business after looking at your website or a brochure for five seconds? Would he know what he needs to make a decision to work with your company? Could he answer the following:
What is it that you offer?
How will it make my life better?
What steps do I need to take to purchase?
Wilderness brings creative talent from around the world together to tell our client’s stories in beautifully simplistic ways that share their passion and strategically drive business growth.